‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This plague of ultra-processed foods (UPFs) is truly global. Although their consumption is particularly high in the west, making up over 50% the typical food intake in places such as the United Kingdom and United States, for example, UPFs are taking the place of whole foods in diets on each part of the world.

In the latest development, an extensive international analysis on the dangers to well-being of UPFs was issued. It alerted that such foods are exposing millions of people to long-term harm, and urged urgent action. Previously in the year, a global fund for children revealed that an increased count of kids around the world were overweight than malnourished for the first time, as junk food floods diets, with the sharpest climbs in low- and middle-income countries.

A noted nutrition professor, a scholar in the field of nourishment science at the University of São Paulo, and one of the analysis's writers, says that companies focused on earnings, not consumer preferences, are driving the shift in eating patterns.

For parents, it can appear that the complete dietary environment is undermining them. “At times it feels like we have absolutely no power over what we are serving on our kid’s plate,” says one mother from the Indian subcontinent. We conversed with her and four other parents from across the globe on the increasing difficulties and annoyances of providing a balanced nourishment in the era of ultra-processing.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Raising a child in the Himalayan nation today often feels like battling an uphill struggle, especially when it comes to food. I make food at home as much as I can, but the instant my daughter goes out, she is encircled by brightly packaged snacks and sweetened beverages. She persistently desires cookies, chocolates and packaged fruit juices – products heavily marketed to children. One solitary pizza commercial on TV is all it takes for her to ask, “Can we have pizza today?”

Even the academic atmosphere reinforces unhealthy habits. Her school lunchroom serves sugary juice every Tuesday, which she anxiously anticipates. She is given a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

Some days it feels like the entire food environment is working against parents who are simply trying to raise healthy children.

As someone working in the Nepal Non-Communicable Disease Alliance and spearheading a project called Promoting Healthy Foods in Schools, I grasp this issue thoroughly. Yet even with my expertise, keeping my school-age girl healthy is extremely challenging.

These repeated exposures at school, in transit and online make it next to unattainable for parents to curb ultra-processed foods. It is not simply about what kids pick; it is about a dietary structure that encourages and fosters unhealthy eating.

And the figures reflects exactly what parents in my situation are facing. A demographic health study found that a significant majority of children between six and 23 months ate poor dietary items, and nearly half were already drinking sweetened beverages.

These statistics are reflected in what I see every day. Research conducted in the region where I live reported that 18.6% of schoolchildren were carrying excess weight and more than seven percent were clinically overweight, figures closely associated with the rise in processed food intake and more sedentary lifestyles. Another study showed that many youngsters of the country eat sugary treats or manufactured savory snacks almost daily, and this regular consumption is associated with high levels of tooth decay.

This nation urgently needs more robust regulations, healthier school environments and tougher advertising controls. In the meantime, families will continue engaging in an ongoing struggle against processed items – an individual snack bag at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My situation is a bit particular as I was compelled to move from an island in our chain of islands that was devastated by a powerful storm last year. But it is also part of the stark reality that is affecting parents in a part of the world that is enduring the gravest consequences of environmental shifts.

“Conditions definitely becomes more severe if a cyclone or mountain explosion destroys most of your vegetation.”

Even before the storm, as a nutrition instructor, I was very worried about the rising expansion of fast food restaurants. Currently, even community markets are participating in the transformation of a country once known for a diet of fresh regional fruits and vegetables, to one where fatty, briny, candied fast food, full of synthetic components, is the preference.

But the scenario definitely worsens if a hurricane or mountain activity wipes out most of your crops. Fresh, healthy food becomes rare and prohibitively costly, so it is really difficult to get your kids to have a proper diet.

Regardless of having a stable employment I am shocked by food prices now and have often opted for picking one of items such as vegetables and protein sources when feeding my four children. Offering reduced portions or diminished quantities have also become part of the post-disaster coping strategies.

Also it is very easy when you are managing a stressful occupation with parenting, and scrambling in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most school tuck shops only offer manufactured munchies and carbonated beverages. The result of these hurdles, I fear, is an rise in the already widespread prevalence of non-communicable illnesses such as type 2 diabetes and high blood pressure.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a international restaurant franchise towers conspicuously at the entrance of a mall in a urban area, daring you to pass by without stopping at the drive-through.

Many of the kids and caregivers visiting the mall have never traveled past the borders of the country. They certainly don’t know about the bygone era of hardship that inspired the founder to start one of the first global eatery brands. All they know is that the three letters represent all things modern.

Throughout commercial complexes and all local bazaars, there is fast food for every pocket. As one of the more expensive options, the fried chicken chain is considered a treat. It is the place local households go to celebrate birthdays and baptisms. It is the children’s reward when they get a good school report. In fact, they are hoping their parents take them there for the holidays.

“Mother, do you know that some people bring takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from fried breakfasts to burgers.

It is Friday evening, and I am only {half-listening|

Darin Fleming MD
Darin Fleming MD

An avid hiker and travel writer with over a decade of experience exploring remote wilderness areas and sharing practical insights for adventurers.